Consumer preferences are changing rapidly with product ingredients playing a pivotal role in purchase decisions for household goods. But just how rapid is this change? In 2016, only 39% of consumers would swap a regular brand for one with more accessible, in-depth product ingredients; in 2018, that figure jumped to 74%, according to Gartner L2’s Digital IQ Index: Home Care US 2019.  According to GartnerL2, an ever-changing digital marketing landscape presents many opportunities on which brand...